Sipping the Unusual: The Famous Beet Margarita at Proof on Main

Introduction
If you love discovering one-of-a-kind cocktails that offer a creative twist, then the Beet Margarita at Proof on Main should certainly be on your radar. Nestled in Louisville's historic 21c Museum Hotel, Proof on Main is not just a culinary wonder but also a cocktail innovator. This unique take on the classic margarita blends the earthy, sweet flavors of beetroot with the zesty punch of tequila, making it a standout drink that's caught the attention of cocktail enthusiasts everywhere. In this article, you'll uncover why this beet margarita is gaining popularity and what makes it a must-try.
The Beet Margarita Experience

The Beet Margarita at Proof on Main is a vibrant and beautifully balanced drink that's both intriguing and refreshing. Here are a few reasons why it stands out:
- Distinct Flavor Profile: Beets might not be the first ingredient you think of in a margarita, but their natural sweetness and slight earthiness pair surprisingly well with the tangy and bold flavor of lime and tequila.
- Visual Appeal: Served with an eye-catching deep red hue, the drink is aesthetically pleasing. It looks as stunning as it tastes, making it a favorite for social media posts.
- Healthful Ingredients: Beetroot is packed with vitamins, minerals, and antioxidants, providing a nutritious element to your cocktail—an added bonus for health-conscious consumers.
Why It’s a Hit at Proof on Main

According to bartenders and frequent patrons, several factors contribute to the Beet Margarita's success at Proof on Main:
- Craftsmanship: The cocktail showcases the skills of Proof on Main's talented bartenders, who carefully balance each ingredient to create a harmonious blend of flavors.
- Locally Sourced Produce: The use of fresh, locally sourced beets elevates the quality of the drink, supporting local agriculture while ensuring top-notch flavor.
- Innovative Offerings: Proof on Main is known for pushing boundaries, and their willingness to experiment with unconventional ingredients like beetroot sets them apart in the cocktail scene.
How to Make Your Own Beet Margarita
Feeling inspired to try this unique cocktail at home? Here’s a simple recipe to replicate the Proof on Main ethos:
- 150 ml fresh beet juice
- 50 ml tequila
- 25 ml freshly squeezed lime juice
- 20 ml agave syrup
- Prepare Beet Juice: Start with fresh beets. Juice them until you have 150 ml of smooth beet juice.
- Mix Ingredients: In a cocktail shaker, combine the beet juice, tequila, lime juice, and agave syrup.
- Shake Well: Add ice to the shaker and shake vigorously until well mixed and chilled.
- Serve: Strain the mixture into a glass filled with ice. Garnish with a lime wedge or a thin slice of beet for an extra touch.
For a lighter option, you might try reducing the tequila slightly and adding a splash of soda water for a refreshing fizz.
Key Takeaways
- The Beet Margarita at Proof on Main blends the unconventional ingredient of beetroot with traditional margarita flavors, creating a distinctive and healthful cocktail.
- Its visual appeal and commitment to quality ingredients contribute to its popularity.
- Making your own beet margarita at home is simple and allows you to enjoy this innovative drink any time.
Next time you’re at Proof on Main, or if you simply feel adventurous in your own kitchen, give this unique cocktail a try. You might discover a new favorite!