Updated on: 6/3/2025
Why Are Aromatic Bitters Important in Cocktail Making?

Aromatic bitters play a subtle yet transformative role in cocktail making. Even a few milliliters can dramatically enhance the complexity and balance of a drink, adding dimensions that elevate simple combinations into something extraordinary. The importance of aromatic bitters lies in their unique blend of botanical flavors, typically including gentian root, herbs, spices, and citrus peels, all steeped in high-proof alcohol to act as a flavor catalyst.
What Are Aromatic Bitters?
Aromatic bitters are highly concentrated infusions that combine multiple herbs and spices. The exact formula varies by brand, but most classics—like Angostura or Peychaud’s—are rooted in 19th-century recipes. Typically dark amber in color and intensely fragrant, these bitters are intended to be used by the dash or milliliter, not as a main ingredient but as a seasoning for cocktails.
Why Aromatic Bitters Are Important in Cocktails
- Bitters balance sweetness and acidity, preventing cocktails from tasting flat or overly cloying.
- They introduce complexity and depth; one dash can add layers of spice, citrus, and herbal notes.
- Aromatic bitters enhance aromas, activating the senses even before you sip.
- Bitters lengthen and unify the flavors in the glass, creating a harmonious finish.
Classic cocktails like the Old Fashioned or Manhattan are defined by their whisper of bitters—without them, the recipes feel incomplete. Bartenders often describe bitters as the 'salt and pepper' of the bar.
How to Use Aromatic Bitters in Cocktail Making
- Most cocktails need only 1–3 ml (1–3 dashes) of bitters. Start light; you can always add more.
- Add bitters directly to your mixing glass or shaker, along with other liquid ingredients.
- Stir or shake to ensure even distribution—the alcohol in bitters helps meld the flavors together.
- Taste before serving; subtlety is the goal, not dominance.

Choosing the Right Aromatic Bitters
The most iconic brand is Angostura, but options include Peychaud’s, Fee Brothers, and a growing variety of artisanal bitters. Some lean spicier, others herbal or citrusy. Try different brands and notice the subtleties each lends to your favorite cocktails.
- Angostura: Balanced spices, gentian root, clove, cinnamon—ideal for classics.
- Peychaud’s: Slightly sweeter, gentian, anise, used in Sazeracs.
- Artisan bitters: Creative blends, seasonal ingredients—experiment for unique effects.

Tips for Home Bartenders Using Bitters
- Store bitters in a cool, dark place; their potency lasts for years.
- Use bitters to modify classics—experiment with different brands and blends in recipes like Martinis or even highballs.
- Add bitters to soda water for a simple, aromatic non-alcoholic drink.
- If a cocktail tastes one-dimensional, a couple of milliliters of aromatic bitters often solves the problem.