Campari is a vibrant red Italian aperitif known for its unique bitter flavor profile. It's a staple in many classic cocktails and has a rich history that dates back to the 19th century. Campari's distinct taste and versatility make it a beloved ingredient among bartenders and cocktail enthusiasts worldwide.
Campari's production process is a closely guarded secret, but it involves the infusion of a variety of herbs, fruits, and spices into a neutral alcohol base. This mixture is then diluted with water and sweetened to achieve its signature taste. The vibrant red color, originally derived from carmine dye, now comes from artificial coloring.
While Campari itself doesn't have different styles, it is often compared to other Italian bitters like Aperol, which is lighter and less bitter. Campari is typically enjoyed as a base ingredient in cocktails rather than consumed straight.
Campari is renowned for its bitter taste, balanced by a subtle sweetness and complex herbal notes. Its aroma is a blend of citrus, cherry, and herbal undertones, which contribute to its distinctive character.
Campari is best known for its role in classic cocktails. It's typically served as an aperitif, either on the rocks or mixed with soda water. Here are a few popular cocktails featuring Campari:
Campari is a brand in itself, but it has inspired numerous variations and imitations. The brand has maintained its reputation by consistently delivering a high-quality product that remains a favorite among bartenders globally.
Campari should be stored in a cool, dark place. Once opened, it can last for several years, though its flavor might slightly change over time.
We'd love to hear about your favorite Campari cocktails. Share your experiences and recipes in the comments below and spread the love for this iconic aperitif on social media!
